Marketing Manager Role with High Composite Star Ra
Job Opportunity at Gallman Consulting

Posted on Jul 10

http://www.gallman-consulting.com    803-744-3304

Location: Columbia, SC
Job Type: Full Time
Job ID: W4137424

Marketing Manager Role with High Composite Star Rated Credit Union

CLIENT INFORMATION:
Our client is a well-respected, dynamic not-for-profit financial cooperative with the purpose of serving its members. As of last year, they had a Composite Star rating of 5 stars by a reputable financial publishing organization with over four decades of providing consumers with expert advice and tools, which is suggestive of being a superb institution and financially sound. They are federally insured by the National Credit Union Share Insurance Fund, which is regulated by the National Credit Union Administration (NCUA), an agency of the federal government. Currently the client serves approximately 15,000 members with assets of approximately $65 million and loans of $37 million.

BENEFITS AND FEATURES:
•Major Medical, Dental and Vision
•Company appreciation dinners, outings and lunches
•Performance Bonuses, depending on profitability of the institution and the employee’s work results
•Company Matching 401(k) Plan (up to 7%)
•PTO (accrual per month) and prorated in the first year. Two weeks to start and build from there.
•Open to quarterly incentive program, which was instituted in the past. Value input from employees. Average tenure of employees is 6+ years. Position is open due to a retirement.
 
YOUR ROLE WITH THE COMPANY
To increase the acquisition of memberships and member awareness concerning Credit Union products and services. Conducts market research, analyzes factors such as: pricing, distribution and product performance. Supports the development and distribution of marketing and sales collateral. Assists in the production of advertising, marketing brochures, sales kits or promotional materials. Provides statistical reports and recommendations to management and assists with the development plans for marketing.
 
  • Develops advertising and sales promotions in coordination with the senior management team. Oversees the creation of advertising collateral materials and the effective distribution of the materials. Evaluates the effectiveness of the campaigns and recommends adjustments for the improved success.
  • Oversees marketing and sales planning, including analyzing competitive position of the Client’s products/services and coaching team members on selling techniques. Assists with the review of legislation, marketing budget development and oversight, pricing and distribution of Client product/services.
  • Conducts market research and makes recommendations for products/service modifications or improvements.
  • Represents the Client, promoters the Client members and potential members as well as works with sponsors to maintain positive relationships.
  • Coordinates annual meeting, including production of reports, facilities and meeti8ng logistics.
  • Assists in implementation of the promotion of Client products and services.
  • Manages member complaint/grievance response activity.
 
Performance Measurements
  • Meet or exceed the Client’s planned market share, assets, loans and other product/service objectives.
  • Assist department manager in providing direction and recommendations to management, based on current research data, regarding market strategies and directions the Client should take.
  • Accomplish all assigned projects in accordance with the applicable Client policy and procedures as well as any state and federal rules and regulations.
  • Ensure communications (brochures, Web site, signs and billboards) are accurate, timely and within budget guidelines.
  • Prepare specifications and send requests for proposals (RFP’s) as assigned, performing cost and benefit analysis of RFP’s whenever they are received.
 
Required Background
  • Formal training in marketing including most effective methods to deliver an impact on the client’s growth of membership, including loans, checking accounts and more.
  • 2+ years of Marketing Management experience, within a banking institution, encompassing understanding and analytics of Social Media Platforms to better gauge ROI, including content types, posting frequencies and times.
  • Although some processes might be outsourced, the person applying needs to understand that SEO specialists, programmers, graphic designers, content writers, etc. are not currently in the budget and, therefore, the Marketing Manager must be able to apply skills and effort as a stand-alone entity.
  • Must be able to work independently.
  • Experience with financial and budgeting, while providing trend analytics to Executive Manager, is a must.
  • 2-5 Years of experience in a Marketing Manager role, within a banking institution, is required.
  • A two-year or four-year college degree; OR completion of a specialized course of study at a business school and specialized and extensive in-house training or apprenticeship will be considered.
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